TV Watching in the U.S.A.
"According to the study, heavy TV viewers in the U.S. spend an average of 705 minutes a day in front of the tube—that’s almost 12 hours! And the amount of time they watch continues to rise. Since 2009, heavy viewers have increased their TV viewing by 8 percent—that’s almost a one-hour increase in daily viewing." - Neilson (May 2014)
"The ratings company [Neilson] also looked at media consumption patterns by age, finding that our TV habits start young, dip during teenage years, then rise steadily for the rest our lives. Here’s a look at weekly TV usage by age group:
2-11: 24 hours, 16 minutes [ 3:28 hours per day]
12-17: 20 hours, 41 minutes [ 2:57 hours per day]
18-24: 22 hours, 27 minutes [ 3:12 hours per day]
25-34: 27 hours, 36 minutes [ 3:56 hours per day]
35-49: 33 hours, 40 minutes [ 4:48 hours per day]
50-64: 43 hours, 56 minutes [ 6:48 hours per day]
65-plus: 50 hours, 34 minutes [ 7:13 hours per day]
So don’t worry about missing this week’s episode of True Detective, you’ll be spending the rest of your life in front of the TV anyway." - Slate (March 2014) and Daily News (March 2014)
"If the common perception of binge watching was a weekend-long, pajama-wearing marathon of TV viewing, survey respondents don't see it that way. A majority (73%) defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. And there's no guilt in it. Nearly three quarters of TV streamers (73%) say they have positive feelings towards binge streaming TV." - PR News Wire (Dec 2013)
"The average American watches 34 hours of television per week" - Newser (Jan 2011)
"Top 5 WeTime Activities for Families: 1. Watching television or movies (86%)" Reuters (Jan 2011)
"When it comes to the most television units per household, the greater Atlanta area in Georgia, however, has the most television fanatics, Retrevo found." - Live Science (August 2010)
"Older adults watch more TV than younger people, enjoy it less " - eScience News (June 2010)
"TV is still the #1 screen. Television viewership remains at hundreds of hours per month, while viewership of broadband and mobile video remains in the low single digits...In 2Q 2009, watching TV in the home accounted for 77% of screen time among consumers age 2+, up 1.5% year-over-year." - TV Is Not Dead (Feb 2010)
"The recent results of Nielsen’s Three Screen Report – a quarterly analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) – show that the average American watches approximately 153 hours of TV every month at home, a 1.2% increase from last year." - Neilson Wire (May 2009)
"Nielsen's 'Three Screen Report' for the fourth quarter says the average American now watches more than 151 hours of TV a month." - L.A. Times (Feb 2009)
"Nielsen Reports Television Tuning Remains at Record Levels" - Nielson (Oct 2007)
"TV got going in earnest 65 years ago today, when the first scheduled commercial television program was broadcast by the National Broadcasting Company from the Empire State Building in New York City. The July 1, 1941 broadcast, considered the first commercial effort, was on Channel 1." - Live Science (July 2006)
"TV viewing at highest levels ever" - ZDNet (Jan 2006)
Television Statistics - Source Book
Media Use Statistics
"Americans average about 40 hours of free time per week. That's a gain of almost one hour per day since 1965."
Television and Leisure Time: Yesterday, Today, and (Maybe) Tomorrow
Study: Boomers are reading more as they age - TV viewership is also on the rise
Number of TVs > number of people
Average home has more TVs than people
Participation in almost every recreational sport, from golf and tennis to bowling and snow skiing, was down in 2004, while attendance at professional sporting events was up.
We discovered that just as there are conservatives, liberals and moderates, there are people with red, blue and purple taste.
TV Scheduling In America Has Overshadowed Natural Circadian Rhythms
Saving the American Time Use Survey (ATUS)
Research suggests the housework and general exercise that stay-at-home housewives did in 1953 were more successful at shedding the pounds.